What has been their challenge?
Alpha Foods is a Shopify online store that sells different protein products. They were excited to test Froomle recommendations vs no recommendations on their products to see if that would increase their revenue per user.
How did we approach this case?
Their Shopify store had a custom theme, which allowed Froomle to adapt the recommendations to their exact specificiations. We added two modules to the webshop, ‘Related products’ on product detail page, and ‘You May Also Like’ on the cart overview page. Having modules in different parts of the customer journey allowed for insights on where exactly products were being added to a purchase.
How did we solve their problem?
This is the final result
Users that saw Froomle recommendations spent 39% more on Alpha Foods’ website than others, and had a 44% higher conversion rate. 4% of the webshops’ revenue was generated through Froomle recommendations.
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