CHALLENGE
What has been their challenge?
Hello! Magazine is a leading UK magazine, that started its trial with Froomle, willing to improve their engagement on branded content and online readers' experience.
Solution
How did we approach this case?
They implemented our 'Continue Reading' module on their article pages where the 4 branded articles were boosted and then distributed based on the user behavior.
Process
How did we solve their problem?
This is the final result
In their collaboration with Froomle, Hello! Magazine was able to achieve these results:
- Hello! maximized their clicks on branded content, creating 1k additional clicks per day.
- 5 times increase of CTR for branded content vs internal baseline
- Another 30 times increase of CTR for editorial content vs Outbrain
We are very proud of this collaboration and its amazing achievements. We are looking forward to continue this collaboration with their other brand Hola!.
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Next step
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