When it comes to personalization, often newspapers are advised to look up to tech giants such as Spotify, Netflix or Amazon. However, there are many reasons why the news industry has challenges to implement personalization.
In this series, you will learn the main 5 reasons why news personalization is more difficult than other industries. You will also discover the best way to increase your subscriptions and how to make your news personalization be on point.
How do you navigate through the list of new articles being published every day? In news, every day is different. Thomas Steisel explains to you how model changing events work in the news industry and what you can do to deal with them.
News can last minutes! Even the best articles become irrelevant after a few hours. Learn how to show relevant content to your reader at the right time.
Even though you might love to read about the Champions League, you won't like to have your newsfeed full of articles about football players. You need to take care of the diversity of your content. Discover the two main techniques to achieve that diversity.
The first question you should ask to yourself when implementing personalization is: Do you want to apply pure personalization or hybrid personalization? Find our the answer in this video.
Don't you get the same article over and over on your homepage? Using the right techniques, that does not need to be the normal. Learn which algorithms you need to implement to end up the article repetition.
Are you trying to increase your subscriptions? Thanks to a Subscription Machine Module this can be easier. This module will make you increase revenue from subscriptions and turn your newsroom into a subscription machine.
Thanks to the Froomle AI we are able to boost the relevance of our customer experience by means of automatic personalization. This not only lifts click-through-rates up to 50% but also more fundamental metrics.
The Froomle AI is fast, reliable and able to handle any spike in traffic. It is a pleasure to work together with Froomle. They cooperate on the end-result as a partner, take ownership and they are always quick to act upon our requests.
...and learn how to increase your subscriptions boost reader loyalty, deliver better news reading experience and build relevance at scale.
We believe competition drives performance. Therefore, we organize Froomle Challenges. Froomle Challenge is a competition where we compare our personalization performance against your current personalization solution, regardless whether your current solution is built by your internal team or you've integrated a solution by a competitor. The Result-Based Guarantee comes with our Premium Plan.
The goal of the Froomle Challenge is to prove there is no better performing solution than Froomle.
We commit to you getting the best results. We make sure that you always get the best performing personalization possible - specifically tailored for your business case.
So that your users come back to your site frequently, staying longer, and become a fan of your brand. ❤
Drop us a message if you want to claim your Result-Based Guarantee. Our team will reach out to you for a call.