Rio Negro achieves a CTR reaching up to 45%

Rio Negro improves their online reader's experience on article pages

Rio Negro achieves a CTR reaching up to 45%

Rio Negro improves their online reader's experience on article pages

CHALLENGE

What has been their challenge?

Rio Negro is a leading Argentinian newspaper, who started their trial with Froomle, willing to improve their engagement and readers' experience.

Solution

How did we approach this case?

They implemented our 'Continue Reading' module on their article pages.

Process

How did we solve their problem?

This is the final result

  • By optimizing our ensembles throughout the trial, we achieved a continuously growing CTR reaching up to 45%.
  • Comparing the best personalization version with the baseline version (showing recent articles) showed an uplift of 84%.
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Rio Negro results
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