CHALLENGE
What has been their challenge?
Telegraaf wanted to beat the CTR of hand-picked articles on their homepage.
Solution
How did we approach this case?
They implemented our ‘Recommended for you’ module in two places on their homepage (below the hero banner and further down the page).
Process
How did we solve their problem?
This is the final result
They achieved numerous results, including:
- CTR increased by 23% as compared to hand-picked articles by editors
- Froomle recommendations had a larger diversity in terms of sections compared to hand-picked selection
- Froomle recommendations showed 2x more different articles than editors selection, proving that personalization had a larger coverage of the homepage content-catalogue
Next step
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