What has been their challenge?
Mediahuis noticed that their emails received less attention on Sunday as they did during the week. This was probably due to fewer editorial staff working at the weekends, which has an impact on some of the tasks they perform.
How did we approach this case?
We developed a fully personalized email newsletter, including subject lines, that was dispatched automatically. To ensure the best solution for Mediahuis, we tested several approaches: · Simply showing the ‘most read, not yet read’ articles from the week as a baseline · The best performing configuration from our recommender system · A new and experimental configuration
How did we solve their problem?
This is the final result
After several iterations, it was clear that Froomle personalization consistently outperformed the baseline in CTR by at least 15% for popular brands and 19% for regional brands. Furthermore, hybrid personalization at one regional brand resulted in similar CTR results as pure personalization, while achieving more diversity in the range of clicked articles.
Start your 40-day Trial today!
Get in contact with our personalization experts -
start the 40-day trial to improve your user’s experience.
Recommended the most relevant products or content- Increase brand loyalty
- Improve your CTR
