What has been their challenge?
Lists on news platforms are frequently generic and often show the same articles, even if the visitor has already read them. Mediahuis already included a Most Read list that recommended popular articles, excluding ones that the visitor had already seen. But they wondered if it was possible to use personalization to further increase visitor engagement.
How did we approach this case?
We tested more complex personalization using different approaches to discover what worked best for Mediahuis. The approaches included: · Random selection · Most read articles · 1:1 personalization that considers account user behavior, filtering capabilities, and diversification · Full-suite personalization which uses impression discounting and several algorithms with different weights to discover the most effective.
How did we solve their problem?
This is the final result
Our continuous A-B testing quickly proved that personalized lists outperform non-personalized lists. By upgrading to a 1:1 personalization from simply showing the most read articles, there was an increase of 48% in CTR. However, a holistic full-suite personalization can increase the CTRs by about 60%.
Start your 40-day Trial today!
Get in contact with our personalization experts -
start the 40-day trial to improve your user’s experience.
Recommended the most relevant products or content- Increase brand loyalty
- Improve your CTR
