What has been their challenge?
Mediahuis’ email newsletters were manually curated by the newsrooms’ Editor-In-Chiefs. This included the subject lines and the first curated article. However, Mediahuis wondered if the performance of emails could be improved by selecting the right first article.
How did we approach this case?
We tested the results of personalizing email subject lines and first articles to discover if this had an impact on CTR.
How did we solve their problem?
This is the final result
When we look at the total number of clicks per position in the email, it is clear that the first article determines the success of the email, with the first article receiving almost three times more clicks than the second. Furthermore, optimizing the subject line and first article increases the CTR by up to 10%.
Start your 40-day Trial today!
Get in contact with our personalization experts -
start the 40-day trial to improve your user’s experience.
Recommended the most relevant products or content- Increase brand loyalty
- Improve your CTR
