CHALLENGE
What has been their challenge?
Mediahuis wanted to know if there is a fixed number of times to show the same article in order to ensure the maximum level of awareness to the readers.
Solution
How did we approach this case?
In addition to making channels smarter through personalization, we used impression discounting to improve CTR.
Process
How did we solve their problem?
This is the final result
The third view of an article recommendation has the maximum click probability. At eight views, the probability of someone clicking on that article recommendation dropped to 50% of the maximum. At this point, the AI typically replaces the article by another one. This behavior is called impression discounting.
Next step
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