CHALLENGE
What has been their challenge?
Testing personalization strategies can lead to changes in your newsroom. This makes it important to educate your team to get internal buy-in on your personalization roadmap.
Solution
How did we approach this case?
Instead of opinion-based discussions about their roadmap, we supported Mediahuis to use data as they made strategic decisions and increased their value. We organized several Innovation and Personalization workshops at Mediahuis to look at the data and decide on the next strategic steps.
Process
How did we solve their problem?
This is the final result
By holding workshops, Mediahuis gained visibility of their personalization success, helping them to get internal buy-in for the next steps in their personalization roadmap.
Next step
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