CHALLENGE
What has been their challenge?
VK Media is a leading Swedish newspaper, and they wanted to improve their online readers' experience.
Solution
How did we approach this case?
They implemented 'Recommended for you' module on their article pages.
Process
How did we solve their problem?
This is the final result
- After optimization of our ensembles throughout the trial, we achieved a 22% percent uplift in clicks as compared the VK media baseline consisting of the most trending articles in the last 24h.
- By using personalisation, 9x more different articles are clicked and 13x more articles are presented to the user (based on internal AB test to mimic the results of VK media)
Next step
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Recommended the most relevant products or content- Increase brand loyalty
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