CHALLENGE
What has been their challenge?
IOL aims to increase the visits on their article pages to increase the engagement and their advertisement revenues.
Solution
How did we approach this case?
Froomle implemented our Continue reading module on the article pages.
Process
How did we solve their problem?
This is the final result
Benchmarking a purely content based recommender (articles on the same topic as the read article), Froomle’s continue reading recommendations outperformed the baseline by 45%.
Next step
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