60% improved engagement on a ‘recent articles’ box

By using our “Recent from Topic”, La Stampa was able to increase their CTR

60% improved engagement on a ‘recent articles’ box

By using our “Recent from Topic”, La Stampa was able to increase their CTR

CHALLENGE

What has been their challenge?

La Stampa teams up with Froomle to personalize their entire online experience.

Solution

How did we approach this case?

One of the modules Froomle has quickly optimized, is a box showing recent articles from a given topic.

Process

How did we solve their problem?

This is the final result

By reranking recent articles based on the user's reading history, CTR was improved by around 60% as compared to the GEDI baseline (specific on La Stampa).

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La Stampa case study result
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