Medienhaus Aachen improved media time by 4%

'Continue Reading' module optimized their online audience

Medienhaus Aachen improved media time by 4%

'Continue Reading' module optimized their online audience

CHALLENGE

What has been their challenge?

Increase the time spent of readers on Aachener Zeitung and Aachener Nachrichten websites.

Solution

How did we approach this case?

The 'Continue Reading' ensemble was optimized to the audience of Medienhaus Aachen.

Process

How did we solve their problem?

This is the final result

  1. Users who got Froomle recommendations have a 4% longer session length than users who don’t get Froomle recommendations.
  2. The Froomle group did consistently better than the group without recommendations
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