CHALLENGE
What has been their challenge?
Colruyt wants to increase the average order value by offering recommendations to customers after they place a product in their basket.
Solution
How did we approach this case?
We introduced pop-ups to show recommendations when a product is added to the basket. The recommendations are based on the added product and include ‘add ons’ (e.g., batteries), but not alternative products to avoid cannibalization.
Process
How did we solve their problem?
This is the final result
During the last 3 months of 2020, the carrousel generated a conversion rate of 0.5%, which is €22,000 revenue.
Next step
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