CHALLENGE
What has been their challenge?
Licata is a Belgian re-seller of Italian quality wines. Licata wishes to personalize their online and offline user experience, increasing their conversion.
Solution
How did we approach this case?
Froomle supports Licata to personalize their online channels, recommending, among others, ‘alternative wines’ on the product page.
Process
How did we solve their problem?
This is the final result
By using Froomle's algorithms to determine which products are often bought together with the current product results in a doubling of attributed revenue as compared to a complex algorithm based on metadata.
Next step
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