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What has been their challenge?
While the website was well-designed for visitors who already knew what they were looking for, it didn’t encourage organic discovery or promote interesting offers effectively.
How did we approach this case?
The homepage carrousel was updated based on the individual user’s browsing history or to include popular products for anonymous or new users. Results were constantly improved by continuous testing and optimizing of the underlying algorithms.
How did we solve their problem?
This is the final result
18,000 recommended products were sold from the carrousel, with an increasing impact over the year. This represented a jump in carrousel traffic from 1.25% to 3%. Froomle also extended the lifetime of first party cookies to further increase the relevance of recommendations.
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