CHALLENGE
What has been their challenge?
While some visitors know what they are looking for before they go to the Dreamland website, other visitors need more help to find the right gift when they don’t have a specific item in mind or know the recipient well. Colruyt wanted the Dreamland website to become the ‘go to’ site for gifts.
Solution
How did we approach this case?
The Dreambuddy Gift Wizard was created to help visitors find the right gift. Recommendations are based on inputs from a series of questions and actions.
Process
How did we solve their problem?
This is the final result
The result was the increasing use of the Gift Wizard over time, especially in key holiday periods such as the lead up to St Nicolas (November 2020).
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Next step
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