Froomle generates clicks in 75% different wines

Recommending relevant wines on Licata’s product page and cart pop-up

Froomle generates clicks in 75% different wines

Recommending relevant wines on Licata’s product page and cart pop-up

CHALLENGE

What has been their challenge?

Licata is a Belgian re-seller of Italian quality wines. Licata wishes to personalize their online and offline user experience, increasing their conversion.

Solution

How did we approach this case?

Froomle supports Licata to personalize their online channels, recommending among others ‘alternative wines’ on the product page.

Process

How did we solve their problem?

This is the final result

75% of the different products Froomle is recommending, are also being clicked (compared to 17% by the baseline). In the meantime Froomle generates clicks on twice as many different products.

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