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CHALLENGE
What has been their challenge?
Dreambaby boosts certain brands in their marketing campaigns and website banners. They wanted to expand this to boosting these selected brands in the individual product recommendations.
Solution
How did we approach this case?
Froomle weighed selected external brands and the in-house ‘Dreambee’ brand in the carrousels on the home, category, and product detail pages, while still personalizing overall recommendations on an individual level.
Process
How did we solve their problem?
This is the final result
The visibility of the selected brands rose from 10% to 45%, improving carousel engagement and increasing sales on the boosted products by 10-20% across all modules.
Next step
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