Best practices show to get a higher impact on engagement, you need to place this personalized module on high traffic locations like high up on your homepage. Here are some tips:
A module focusing on longreads or “opinion” papers, having a longer shelf life. In this module, the preference for a certain author is being analyzed.
>>A module presenting a user that’s about to exit your website with engaging content to reduce bounce rate.
>>To get started you can use the data that you already have, such as: