PERSONALIZED
E-COMMERCE
MODULE

PERSONALIZED
News
MODULE

Editors' Pick

Email
Website
App
Engagement
Conversion

A module proposing relevant content previously curated by the editorial team. In this case, the module will apply its personalisation not to the entire catalog, but select from a shortlist defined by editors. 

Can be used either as an additional box or replacing a ‘headlines’ box on the existing website.

Challenge

Solution

‍

Benefits

Functionalities

Perfect for

How it works?

Mix and match with

Module
12
Similar Articles

A module containing articles from the same section/category/tag as the article the user is browsing, optimized to show the articles with highest engagement on top.

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Module
16
User Propensity Score

Froomle can recommend whether or not to show a user a paywall, based on the user’s likelihood to buy a subscription. This score can be used in a dynamic subscription platform (like Zephr) or in your own website.

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Module
10
You May Have Missed

A module containing selected relevant & unread articles for a user from a selected timeframe.

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Module
21
Opinion

A module focusing on longreads or “opinion” papers, having a longer shelf life. In this module, the preference for a certain author is being analyzed.

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Get started

To get started you can use the data that you already have, such as:

  • User identifiers and online events, such as page views, impressions, clicks, and subscriptions. The more readers for which identifiers (log in or cookie) are known, the better.
  • Your article feed including labels on paying articles and as much metadata as possible to enable us to identify the features that impact conversion, such as title, abstract, text, length, and similar.

You can pass us the shortlist of articles either in your article feed (using a tag), using business rules or by using the Froomle webtool.

High-Impact Personalization

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