PERSONALIZED
E-COMMERCE
MODULE

PERSONALIZED
News
MODULE

Editors' Pick

Email
Website
App
Engagement
Conversion

A module proposing relevant content previously curated by the editorial team. In this case, the module will apply its personalisation not to the entire catalog, but select from a shortlist defined by editors. 

Can be used either as an additional box or replacing a ‘headlines’ box on the existing website.

Challenge

Solution

‍

Benefits

Functionalities

Perfect for

How it works?

Mix and match with

Module
2
Continue Reading

A module showing the articles that the user is most likely to click on given the current article being read. Perfect for your news website, app and email personalization.

>>
Module
13
After Video

A module containing personalized & related video recommendations at the end of a video. Can also be used for implementing ‘auto-play’ functionality.

>>
Module
11
Recent From (Topic)

A module containing recent articles from a given section/tag/category, ordered based on relevance for the user.

>>
Module
6
Freemium Conversion

A module containing free content for users with low propensity to subscribe, and paid (well-converting) content for users with high propensity to subscribe in order to optimize conversions through the recommendations.

>>

Get started

To get started you can use the data that you already have, such as:

  • User identifiers and online events, such as page views, impressions, clicks, and subscriptions. The more readers for which identifiers (log in or cookie) are known, the better.
  • Your article feed including labels on paying articles and as much metadata as possible to enable us to identify the features that impact conversion, such as title, abstract, text, length, and similar.

You can pass us the shortlist of articles either in your article feed (using a tag), using business rules or by using the Froomle webtool.

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