PERSONALIZED
E-COMMERCE
MODULE

PERSONALIZED
News
MODULE

Sports

Email
Website
App
Engagement
Loyalty

A module serving hyperlocal sports content to interested users, based on their reading behavior. Automated generation of hyperlocal content by Froomle's partner United Robots is an option.

Challenge

Solution

‍

Benefits

Functionalities

This module works best high on your homepage or sports overview page, combined with other Froomle modules like:

  • You Might Have Missed module
  • Headlines Selected for you
  • Featured topical headlines

Perfect for

Every media company with a proximity strategy and a focus on sports should use the 'HyperLocal Sports' module.

How it works?

The 'Hyperlocal Sports' Module allows you to deliver local sports news based on the readers' interest & location. The news will be a combination of articles written by editors and complemented with hyper-local sports reports that are generated automatically.

  • ‍United Robots crawls the internet and generates vast amounts of hyperlocal sports content;‍
  • Froomle learns about your users' favorite sports and teams and recommends the best articles at the right time.

Mix and match with

Module
8
Audience Selection

Select the right audience for a given campaign/communication, taking into account your objective (conversion, retention, ...). Froomle will make sure each user gets the right messages at the right time, and doesn't feel spammed. This module can be used for all outbound communication.

>>
Module
2
Continue Reading

A module showing the articles that the user is most likely to click on given the current article being read. Perfect for your news website, app and email personalization.

>>
Module
16
User Propensity Score

Froomle can recommend whether or not to show a user a paywall, based on the user’s likelihood to buy a subscription. This score can be used in a dynamic subscription platform (like Zephr) or in your own website.

>>
Module
11
Recent From (Topic)

A module containing recent articles from a given section/tag/category, ordered based on relevance for the user.

>>

Get started

Use the data that you already have, such as:

  • User identifiers & online events, such as page views, impressions & clicks. The more users for which identifiers (login/cookie) are known the better.
  • Your article feed including labels with sports, teams, and location of manual sports articles. To fully automate the recommendations, Froomle labels are integrated in the United Robots engine.

During the trial phase, Froomle will (A/B) test the Module comparing it with your current Sport box(es) to prove the increased engagement.

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