PERSONALIZED
E-COMMERCE
MODULE

PERSONALIZED
News
MODULE

Sports

Email
Website
App
Engagement
Loyalty

A module serving hyperlocal sports content to interested users, based on their reading behavior. Automated generation of hyperlocal content by Froomle's partner United Robots is an option.

Challenge

Solution

‍

Benefits

Functionalities

This module works best high on your homepage or sports overview page, combined with other Froomle modules like:

  • You Might Have Missed module
  • Headlines Selected for you
  • Featured topical headlines

Perfect for

Every media company with a proximity strategy and a focus on sports should use the 'HyperLocal Sports' module.

How it works?

The 'Hyperlocal Sports' Module allows you to deliver local sports news based on the readers' interest & location. The news will be a combination of articles written by editors and complemented with hyper-local sports reports that are generated automatically.

  • ‍United Robots crawls the internet and generates vast amounts of hyperlocal sports content;‍
  • Froomle learns about your users' favorite sports and teams and recommends the best articles at the right time.

Mix and match with

Module
5
Paywall Recommendations

A module proposing a list of relevant paid content directly on the paywall. Used to convince readers to take a subscription by seeing the value they will get.

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Module
14
Topical Recommendations

A module that shows the most relevant articles for a given Topic(Vertical/Section/Category) as labeled by the Newsroom.

>>
Module
12
Similar Articles

A module containing articles from the same section/category/tag as the article the user is browsing, optimized to show the articles with highest engagement on top.

>>
Module
7
Best From Premium

A module containing highly relevant premium content from your platform, to drive conversions and engagement. Perfect for your news website, app and email personalization.

>>

Get started

Use the data that you already have, such as:

  • User identifiers & online events, such as page views, impressions & clicks. The more users for which identifiers (login/cookie) are known the better.
  • Your article feed including labels with sports, teams, and location of manual sports articles. To fully automate the recommendations, Froomle labels are integrated in the United Robots engine.

During the trial phase, Froomle will (A/B) test the Module comparing it with your current Sport box(es) to prove the increased engagement.

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